Representatives from the University of South Carolina Aiken's (USCA) Department of Communication and Emerging Media won big at the annual Carolina Communications Association (CCA) Conference, held on September 25. CCA promotes the discipline of communication studies in the Carolinas and across the region by hosting conferences, publishing a journal, and providing resources for instructors and students. Grace Fulton, a USCA Spring 2021 graduate, won the Mary E. Jarrard Prize for outstanding student paper. She is the first USCA student to win the award. Her paper was titled: "On the Offensive: Applying the Functional Analysis Theory of Political Television Advertisements to Analyze the 2020 South Carolina Senatorial Race."